More than 70% of businesses now do marketing on Instagram to reach their target customers and audiences. Instagram has more than one billion monthly active users. The opportunities of advertising for business by this platform are very incredible. Your posts must appear eye-catching and engaging to your followers.


If you linked your Instagram business account as a personal account, you wouldn’t be able to make use of the analytics tools that other businesses will be able to use. A business account on Instagram permits you to use:

A call to call the action alongside contact information noticeable  on your profile

  • Instagram Insights
  • Instagram Advertising
  • Instagram shopping

For most marketers, Instagram’s business account proved really useful.


For businesses, social media is a very well-liked tool to market their brands. Many businesses use social media platforms to increase the number of sales and raise awareness of the brand. These social media tools cannot provide better results for your businesses unless you know exactly your goal. Most of the businesses that conduct marketing campaigns on Instagram will be aim to achieve many things, some of the most common things are: 

  • Generate more leads
  • Raise the brand awareness
  • Increase the number of sales

Aiming to establish your product or service as an industry leader.

Some marketers may hope to achieve more than one objective within one marketing campaign by buying automatic Instagram likes; buying likes will help you to get more engagement from users. Know what your objectives are, make great goals regarding defining your brand’s identity, and communicate this to target audiences.


Conducting sufficient research can help you better understand how you use the most effective Instagram marketing techniques to reach your target audience. 

  • 23% of 50-64-year-olds use the Instagram platform
  • 47% of 30-49-year-olds use the Instagram platform
  • 75% of 18-24-year-olds use the Instagram platform
  • The above statistics will help you to define your target market.


Selecting your account’s wrong profile picture can prove damaging to the overall success of businesses’ Instagram marketing campaigns. The best option for your profile picture for your business is a photograph of your brand logo. Using a business logo will help people recognize who your business is. Make sure that you select an appropriately sized picture that suits profile picture displays of Instagram and does not appear poor quality or pixelated. Instagram displays your profile picture by 110 x 110 pixels, and Instagram stores your profile picture by 320 x 320 pixels, so it is very critical that appropriate profile pictures are selected carefully.


Your profile bio is very crucial because it makes a positive first impression on target audiences. When it comes to marketing on Instagram, it is crucial that your profile bio clearly shows your product or service’s personality and specify to people why it would be valuable for them to follow your account to keep up with your Instagram account. And also, you can add the below things to your profile bio:

Conversion Button: having a call to action or contact button which allows the target audience to engage with your brands directly from your Instagram’s contact page.

Business Category: a great feature of an Instagram business account that allows you to add your business type.

Contact information: this field show person where they can find your business

Your website: showing a URL that directs audiences to your home page or product page on the website


Instagram is hosting a video platform, IGTV, which is completely made to the video giant in the world, YouTube.  Still, there is an air of mystery that makes some videos grow slowly, and some videos go viral fastly when it comes to Instagram TV. But as marketers continue to content and use the platform, the similar rules that governed YouTube appear to work on Instagram TV. Some web research reveals that IG users are spending 53 minutes per day now consuming content on IG. 

Facebook is the only social media platform where people spend more time, averaging fifty-eight minutes per day. An about equal part of the Generation Z-ers between the ages of eighteen and twenty-four say they would watch their favorite shows via social media networks. Over one-third of both Gen Xers and Millennials between the ages of twenty-five and fifty-four would do the same. And most of the businesses and brands used to receive Instagram TV views. Let us now discuss the basics of IGTV: 


To fit the users’ mobile screen, most of the Instagram TV videos have taken up the vertical sizes, just like IG Stories. So Instagrammers accept this type of dimension and layout from businesses and brands. Videos automatically start to play as soon as users enter the Instagram TV platform. You can only cut the length of the video if it is less than ten minutes, add a sound and add a cover image once you have uploaded the video. So before uploading the videos on the IGTV application, edit your videos. The step is getting the size or frame of our videos, which means using the right dimension for IGTV.

You can post the preview of your IGTV video on the feed. Make sure that the file size of your IGTV video is under 650MB for the videos less than ten minutes, and make sure that the file size of your IGTV video should be a maximum of 3.6 GB for the videos less than sixty minutes. IGTV videos should be in the format “MP4,” or else the video would not be uploaded. Next, the aspect ratio of your IGTV video is 9:16, or the dimension of your IGTV should be 1080 x 1920 pixels, which is the same size as the dimension of your IG story. Buying Instagram TV likes helps to gain more likes and popularity for your videos. If you upload videos on the Instagram TV platform, these dimensions are perfect. But when it comes to the preview of IGTV video on your feed, keep in mind to ensure that the video is cut down to the ratio “4:5”.  


You can upload and access the IGTV videos on the IG platform. If you upload the fifteen minutes video, you can upload it from the Instagram app. But you have to download the IGTV app for uploading the larger videos. To create your Instagram TV channel, begin downloading the application and log in with the credentials of your account so that the application synchronizes with your account, allowing you to upload the videos, watch the IGTV videos instantly, and share your IGTV videos. IGTV is the best platform for marketers.


Instagram stories Ads provide you with a  new and engaging way to engage with your target market and target customers. To improve your brand and business and raise sales, you should definitely take advantage of story ads because Instagram stories have more than 500M active users. 

Similar to Snapchat, Instagram stories are twenty-four hours of self-destructing photo and video streams. Once you start to watch the stories of people you follow, automatically, the videos play one after another until you decide to wipe out or catch up on all stories. Instagram stories Ads let you put short ads (advertisements) between the stories of users. The advertisements fit well with the story’s format, keeping the flow uninterrupted and the user experience consistent. 

The ad can be composed of either a video up to fifteen seconds long or a photo to various objectives of the business, from brand awareness to the sales of websites. You can easily skip the ads with a tap on the screen like any Instagram story. You will need to make an attention-grabbing and compelling advertisement in order to take advantage. 


Follow the below guide to create successful ads on Instagram stories that stand out from your competitors. 


It is very important to catch the attention of the viewers immediately.  So the first thing you need to do is to quickly make a strong impression and use only high-quality video or photo. Buy Instagram story views to get more attention and impression from viewers. If you are going to use the photo for Instagram stories, then ensure that you use a bold and bright photo with simple messaging and clear branding. The users should know how you can quickly help them, what you do and who you are before the ad runs out. 


  • 600 * 1067 pixels is the minimum resolution
  • 1080 * 1920 pixels is the recommended resolution
  • .png and. jpg are the supported image types
  • 30 MB is the maximum size of the file
  • Five seconds is the maximum duration of Instagram stories ads
  • 4:5 to 1:91″ 1 and 9:16 is the aspect ratios


  • The thumbnail images of the video that consists of over 20 percent text may experience reduced delivery.
  • The sound of the video must be optimal
  • The caption of the video is not available
  • The length of the video should be one to sixty seconds
  • 4GB is the maximum size of a video file
  • 9:16 and 16:9 to 4:5, the ratio of videos

The video ads of Instagram story only last up to fifteen seconds, and the photo ads Instagram story only last up to five seconds. Once again, ensure that customers know how you can help them, what you do, and know who they are.  If you are using the video ad, it is more important to keep your audiences interested and entertained so that they watch the ad until the end. These Instagram stories ads provide you a great way to introduce your brand quickly to potential customers.

How To Get More Reach With Instagram Reels

By now, Instagram updated its new features in 2020, which is called “Reels,” and it is the most significant update. Instagram Reels allows creating short form videos up to 15 seconds along with song and effects. The latest feature is so popular among the users today because they love to watch under one minute length videos. Now, Reels’ content appears in profile feed, stories, and explore section on Instagram. So, Marketers can get the target audience’s attention quickly using Instagram Reels.

How To Create Your First Instagram Reel Successfully?

In the following steps, you know how to create, edit and share your Reels video.

Editing Features

Open the Instagram app and then scroll to the camera icon. You will find the Reels option in the camera menu at the bottom and select it.

You will notice four icons for editing features at the left side corner of the screen: Music, speed, effects, and set timer.

Add Music: Select the music icon and choose the song from Instagram’s music library. Decide song’s which parts you want to play along with your Reel.

Adjust Speed: Click the second icon to choose your video speed, whether slow motion or speed up.

AR Filters: The third smiley icon is various filters to enhance your content. Instagram has a lot of filters there. Try to use each filter and choose which is best for your Reels video.

Set Timer: The fourth option is the hand-free function. Before recording the video, you decide your video length and set the length using the timer option. While you start recording, a countdown begins and after you finish your recording, you don’t need to stop your recording.

Implementing these features to use can help you get more engagement for your profile. Basically people on Instagram choose to view reels that are already viral on Instagram. So you must do everything that is required to spike up Instagram reels views and to make your reels more noticeable from the millions of reels posted by others. When this happens, people not only watch your reels but they become your permanent followers on Instagram.


Record & Share Your Video

Hold the center circle tab at the bottom of the screen to start recording your video. Next, using editing features, add music, GIFs, stickers, emojis and effects over the video to make your Reels more attractive to watch. Tap the next arrow, add video related captions and hashtags which implies people find your video to watch. Use a variety of captions, GIFs and call to action to your video. Happy with your video once and hence share your Reels to the audience where you want either explore page or Reels section.

Winding up

Now that you are ready to create your first Instagram Reel. From this article, you know Instagram Reels have many opportunities to expand your business, how to attract the audience through short form videos. So, you get ready to add Instagram Reels marketing strategy for your brand.

How To Boost Your IGTV Videos: 6 First-Rate Ways

Instagram TV, which is popularly known as IGTV, was first launched in 2018. It is the new addition of Instagram; it was allowed to create a long-form vertical video in the beginning. People find it hard to use this platform to create traction. But now, IGTV is becoming a favorite feature for marketers, business owners to enhance their business. This is because, according to user preferences and usage, it has undergone lots of modifications. At present, you can spot IGTV icons on the profile page near the feed posts. Using IGTV, users are able to shoot lengthy videos, which helps to attract customer’s attention.  

Suppose you are a starter it’s difficult to get maximum reach and exposure to your IGTV channel right. Here, there are few effective ways to promote your IGTV videos.

Let’s jump,

Is IGTV Worth?

The audience preferred IGTV videos because there are no commercials or ads. So, they can watch the videos without any disruption, which is great. Usually, the audience will lose interest owing to a break from ads. The IGTV videos are optimized for mobile users; they don’t need to switch it to a horizontal position. Marketers, business owners can use this stage to promote their business in different perceptions. On top of that, videos are getting more popular; most people like to watch videos via social media. 

Ways To Boost Your IGTV Videos 

Promote Your IGTV Videos 

Cross promoting your IGTV videos is a successful tactic to maximize views. Before posting your IGTV video, you need to share teasers or a sneak peek of that particular video in your storyboard. After you upload your video on IGTV, share a preview in your feed and in your Instagram story. By doing this stuff will help to gain more reach and exposure to your videos. Also, you can increase audience attention; as a result, you can acquire IGTV comments. Don’t forget to share your IGTV videos on multiple media so that you can bring your existing audience.

Turn Off Your Sound 

Most people tend to watch the video without sound. You can use the “sound off” option to turn off your sound. IGTV is like a traditional TV; as soon as you open the video, it starts playing. Imagine if your video has heavy sounds or music, it may irritate or annoy the audience. It is better to mute the sound, or you can choose some mild or pleasant sounds. 

First Few Seconds Are Crucial  

No one will click your video just like that; they must have a valuable reason or some attraction towards it. Ensure your video has a good start; the first impression is the best impression, right. You can include your critical information in the first 15 seconds for your videos; it must pull your audience to watch your rest of the video. 

Stick With Your Brand 

Create a unique style for your content to maintain your brand image or its personality. You can use customized colors, themes, the background to influence your brand. 

Pay Attention To Engaging Events 

You can cover engaging events like social gatherings, industry trade shows, speaking engagements. This kind of content doesn’t need any promotion, because it’s already an interesting one. All you should do is to build such engaging stuff. 

What About Tutorials?

The tutorial form of content is popular and effective in promoting your product or brands. Also, you can get more audience attention. Tutorials content will influence your audience to buy your product. 

Winding Up

IGTV is one of the useful tools that is used for many purposes, according to your business and needs. You can get a large following base. It must be tried out by everyone, to enjoy the benefits of it. I hope that this article will help you to promote your IGTV channel. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Insane Instagram Statistics That Make Your Business Look Smart


Instagram is not exhibiting any sign of slopping down. The famous photos and videos sharing app had now over one billion users. Five hundred million of those are using the app regularly! These are tremendous numbers for a platform that’s simply seven years old. Instagram has turned the place for millennials to release parts of their lives among friends. Outstanding photos, videos, leaving stories, live streaming videos. Everyone makes a beautiful experience for the users. 

Top Instagram Statistics That Every Marketer Should be Understand in 2021:

If you are a marketer in 2021 and are not using or can’t check the perfect chance that Instagram has placed down on us, these Instagram statistics may support it!

We have carefully selected a list of few shocking and eye-grabbing Instagram statistics that will make you rethink how you can think about the platform. Check through these stats one by one, incorporate them, and then decide marketing methods correspondingly. Are you ready? Let’s enter into the stats of Instagram.

Stat 1: Higher Population Rate:

A billion users refer to Instagram as only following its parent company Facebook. With 1.4 billion and YouTube. Anyhow, Instagram is leading to several other social network websites, adding Twitter, which has got 68 million, and Pinterest of 250 million. 

Stat 2: Daily Count of Photo Shares:

Active users are continually producing to the platform as 95 million photos are regularly released on Instagram. Try engaging a community or group.

Stat 3: Effect of Brands on Instagram :

Brands reveal on Instagram every single day during the month. That is why your business needs to maintain generating quality Instagram content consistently and posting schedule time ready for Instagram. 

Stat 4: Audience Check Favorite Brands:

Today, starting from spare parts for automobiles to a t-shirt, audiences began to visit its business profile accounts regularly to know more about the new deals and launch of new products and their services. 

Stat 5: Launch a Business Profile:

Another significant stat why marketers and businesses wish to work on Instagram. As you can gain, your potential audiences are actively participating and checking out for you on Instagram, and if you don’t have a business page now. Then don’t worry, you can start immediately. 

Today 80% of the Instagram audience is here! That means a lot. Utilize the complete chance by changing your account into a business profile. An Instagram business profile lets you include extra contact details like your company name, email ID, contact number, and address that are not available for personal Instagram profiles. 

Do you know? Today more than 200M users check business profiles at least once a day. 

Stat 6: Business On Hashtags & UGC:

Recently, branded hashtags are simple to improve your Instagram performance. You can buy Instagram impressions by motivating your followers to use UGC posts’ user-generated content. 

As the audience, most probably interested in following or even buying products from your business, describes talking brands. Moreover, branded hashtags are ideal marketing methods to use correctly on Instagram. 

Interesting Facts: Seven out of ten hashtags on Instagram depends on brands.

Although Instagram lets the usage of a maximum count of thirty hashtags per post, the magic is that using eleven hashtags is perfect. Based on the report, use at least ten to fifteen hashtags to let your Instagram identified from a different subject niche, which finally takes to more brand exposure and makes brand awareness. 

Stat 7: Instagram Likes:

The like option clicked around 4.2 billion times every day. It reveals that Instagram’s group or community is not there. To use content yet to engage silently consistently.

Stat 8: Engagement Factor On Instagram:

Instagram profiles seem to have a massive engagement rate for brands and businesses as the video depends on the promotional aspects. 

Interesting Facts: One in four Instagram sponsored ads are video content. 

Instagram’s engagement rate is more significant than Pinterest and 84 times higher than that of Twitter. Also, Instagram’s brand’s gains engagement rate ten times more than they looked on Facebook. 


Reels on Instgaram allows you to publish fifteen secon single clip or more than one or multi clips video to Instagram. Instagram Reels are similar to the biggest social media platform TikTok, not only the biggest social media app for video sharing it is the number one most downloaded platform on the Apple Store and also the 6th largest social media network just only right behind Instagram. The parent company Instagram is Facebook, which has been planning to make a feature thta challenges to the TikTok for few times now.  An app know as Lasso is the first attempt to challenge TikTok. In august 5 Reels on Instagram is available in moe than fifty countries , which includes the canada and the US.


The maximum video length of the Instagram Reels is 15 seconds but in TikTok the maximum video length is 60 seconds. But the only missing key feature that many users of TikTok love but not on Instagram Reels is sound synching. The sound synching automatically  allows the people to synching their different video clips to the music sound. Audio suggestions are also provided by TikTok that align with the video content that people creating. People can share their Reels video in the Instagram’s Explore page or share with their friends and followers. By having the public account on Instagram your Reels will show to the diverse larger Instagram community. Instagram has more than one billion active monthly users, as one of the fastest growing social media network.


So you might be confused of how to find the Reels videos on Instagram. For finding the Reels published bby other people, Instagram has made it tricky unfortunately. Before contractinng again the “watch Reels” icon wil popup once you start to watch the Instagram Reels videos. Then you can also receive Instagram Reels views for become viral on your Explore page. But the Explore page only show the Reels of people who are all having the public account on Instagram. You have to swipe up the Reels screen for watching the next Reel, because te Reels won’t play the next one automatically. And you have to swipe down to browning through them continuously. At the bottom of the app you can able to see the magnifying glass, by clicking on the magnifying glass you can navigate to the Explore Page on Instagram. If an account on Instagram published the Reels on their page you can see the Reels icon featured on their profile page. Below to the bio of their profile the Reels icon will directly display. By clicking on the icon you can see all of their active Instagram  Reels.that page will display all the Reels.


To use the Instagram platform more effectively, you have made the best base os platform followers. But it will be tricky for business and brands fo find out how to make that happen exactly.  The days of shortcuts and tricks like using bots or buying followers are over. These types of shortcuts should boost the count of your followers for a minimum period, but they would not make you anything for a long period because the only valuable and real followers on Instagram are real persons who will care about your business and brands and engaging with your products and brands. A fake follower count should boost your thought, but it should not help you with the platform strategy. 

For increase your use this methods learn from the insights of Instagram, considering to  advertise on Instagram, contents running, scheduling your stories and scheduling your posts, post photos and videos at the right time, consistently posting, creating Ar filters, trying on IGTV series, try a live collaboration on Instagram,  making the most highlight stories,  using the interactivity features,  embrace the stories on Instagram,  collaboration with other business and brands, working with niche influencers,  engaging with communities which are already existing,  following relevant Instagram accounts,  encouarge people to tagging you,  relevant users tagging,   tag your current location,  aiming for the Instagram’s explorer tab, aiming to get feature,  use the name tag of Instagram,  share your account in other platforms or other communication networks, posting re shared content , promoting your Instagram profile on other social media networks, pinning your good comments,  compelling captions writing, engage your high quality content for sharing, crafting a great profile and bio, for reaching new users use a relevant hashtags, using a right keyword  that to appears in the search,  creating a  consisting and aesthetic brandy, defining your target people and audience, have a thoughtful stratergy of Instagram.

To use any social media networks effectively, you have to need a clear and cut plan.  A great goal to start with Instagram is to get more followers on Instagram.  You won’t get full successful alone only by increasing your followers on Instagram.  Growing the followers for your Instagram is one of the steps of the larger plan that connects to your objectives of social media marketing and your business and brand strategy.  Increase your Instagram followers because it will help help you drive more traffic to your brand and websites, boost your sales of products.  And increase your brands’ awareness by more Instagram reach. Focused and stay on these brands and business-oriented business-oriented aims will help you keep your account on Instagram consistently. Just ask yourself a few questions about which people you are targeting to reach 

  • What are their challenges and their points?
  • How and when do they use Instagram?
  • How can they do it for work?
  • How old are the people?
  • And where do the people live?

Your handle on Instagram if your name. Your user name can be anything up to 30 characters you like. Stuffing of keyword is never a good idea.

Why Are The Instagram Stories Beneficial For Your Business Account? Check Out The Details Here!

Instagram has been a great platform for business firms as there are plenty of things on Instagram that is beneficial for the business companies. On Instagram is a social networking platform where you can post your pictures and videos, and also, you can see, like, and share the posts of others connected to you over there. There are not a few but plenty of benefits that the business owners can get from Instagram. 

If you are a business owner and then  boost instagram story views . Posts are not so likely to reach the viewers, but the stories are, and therefore, the stories are more important for the Instagram business accounts. In order to increase the reach of the people on your stories, you can also Buy Instagram Story Views from third party vendors these days.

What makes the stories important?

Here are some of the points that will tell you the beneficial factors of the Instagram stories for the business accounts:

  • Present a normal day of your business

While the posting feature of Instagram is more likely to be used for special things, the stories can be used daily and also on an hourly basis. There are some of the customers who are also interested in knowing the normal routine of your business, and therefore, they eagerly wait for you to post some daily and normal content; you can do so easily with the story feature of Instagram.

  • Post about the discounts and offers

When you Buy Instagram Story Views, there are plenty of viewers of your stories, and therefore, you can let them know about the latest things about your business. There keeps occurring the latest offers and discounts in every business, and if you are on Instagram, you can post about the offers and discount over the stories on your Instagram. The stories are short span posts, and more and more people are likely to reach them in less time, and it makes the stories important.

Here, the importance of the Instagram stories for the business accounts is covered. If you are the one who has an Instagram account for your business, prefer being active over the stories. Stories are better for boosting the business and therefore prefer posting genuine offers and discounts over the stories on your account.