More than 70% of businesses now do marketing on Instagram to reach their target customers and audiences. Instagram has more than one billion monthly active users. The opportunities of advertising for business by this platform are very incredible. Your posts must appear eye-catching and engaging to your followers.


If you linked your Instagram business account as a personal account, you wouldn’t be able to make use of the analytics tools that other businesses will be able to use. A business account on Instagram permits you to use:

A call to call the action alongside contact information noticeable  on your profile

  • Instagram Insights
  • Instagram Advertising
  • Instagram shopping

For most marketers, Instagram’s business account proved really useful.


For businesses, social media is a very well-liked tool to market their brands. Many businesses use social media platforms to increase the number of sales and raise awareness of the brand. These social media tools cannot provide better results for your businesses unless you know exactly your goal. Most of the businesses that conduct marketing campaigns on Instagram will be aim to achieve many things, some of the most common things are: 

  • Generate more leads
  • Raise the brand awareness
  • Increase the number of sales

Aiming to establish your product or service as an industry leader.

Some marketers may hope to achieve more than one objective within one marketing campaign by buying automatic Instagram likes; buying likes will help you to get more engagement from users. Know what your objectives are, make great goals regarding defining your brand’s identity, and communicate this to target audiences.


Conducting sufficient research can help you better understand how you use the most effective Instagram marketing techniques to reach your target audience. 

  • 23% of 50-64-year-olds use the Instagram platform
  • 47% of 30-49-year-olds use the Instagram platform
  • 75% of 18-24-year-olds use the Instagram platform
  • The above statistics will help you to define your target market.


Selecting your account’s wrong profile picture can prove damaging to the overall success of businesses’ Instagram marketing campaigns. The best option for your profile picture for your business is a photograph of your brand logo. Using a business logo will help people recognize who your business is. Make sure that you select an appropriately sized picture that suits profile picture displays of Instagram and does not appear poor quality or pixelated. Instagram displays your profile picture by 110 x 110 pixels, and Instagram stores your profile picture by 320 x 320 pixels, so it is very critical that appropriate profile pictures are selected carefully.


Your profile bio is very crucial because it makes a positive first impression on target audiences. When it comes to marketing on Instagram, it is crucial that your profile bio clearly shows your product or service’s personality and specify to people why it would be valuable for them to follow your account to keep up with your Instagram account. And also, you can add the below things to your profile bio:

Conversion Button: having a call to action or contact button which allows the target audience to engage with your brands directly from your Instagram’s contact page.

Business Category: a great feature of an Instagram business account that allows you to add your business type.

Contact information: this field show person where they can find your business

Your website: showing a URL that directs audiences to your home page or product page on the website